Food & Beverage
A Street-Food Creator Series That Lifted CTR 61%
24M Views
+61% CTR lift
12 Episodes
The challenge
A food brand everyone knew but nobody thought about needed to get back into young eaters’ conversations.
Our approach
Instead of scattered one-off reviews, we built a 12-episode series with recurring characters and a continuing storyline, taking street-food creators to meet the brand’s menu in real contexts. Continuity made audiences follow it like a show, not an ad.
The best-performing episodes were extended into Spark Ads immediately, scaling organic momentum to wider audiences.
The result
24 million views from one series, ads powered by it beating the brand’s previous CTR average by 61%, and the brand back in the comment sections where eaters live.
