Beauty
Beauty Launch Powered by a Creator Hook-Testing System
18.4M Views
-37% CPA
40+ Variants tested
The challenge
A new beauty brand had to launch into a crowded market with a budget that needed to justify every baht.
Our approach
Instead of betting everything on one hero video, we produced 40+ test variants with creators of different styles — each differing in the first-three-second hook and selling angle — and let ad data decide which survived.
Within two weeks, the “real results on camera” hook family decisively beat every other angle. All production and budget shifted behind it.
The result
18.4 million views during launch, CPA 37% below target, and a proven creative formula the brand could reuse in the next campaign immediately.
